4. Diamonds Are Not as Rare as We Might Think
Sure, Mother Nature is really not rushing it when it comes to diamonds and most of them are about two or three billions of years old which may lead us to believe diamonds are rare gems with a completely suitable price. Not true… at least not completely! You see, ladies, even the diamonds our children and the children of our children will eventually wear are already extracted for the Earth’s crust and are waiting to be put on the market. Diamonds are a luxury item just like your vintage Chanel bag or that sold out pair of Christian Louboutin shoes you’ve been accused of babying too much and they wouldn’t be so expensive if the demand didn’t exceed the supply greatly. In order to use this simple rule of economy in their advantage, the companies ( read: De Beers) are basically holding on to their diamonds, releasing very limited quantities each year.