1. Bigger and Expensive is Better

This isn't always the case. Study the design and style, and stick to a budget. There's nothing wrong with being strict. Look at buying jewelry with a different perspective and you'll get more bang for your buck.

2. Each Design Fits All

Women like different designs and cuts. If you're buying jewelry as a gift, keep in mind that the style they always wear might not be their first choice in picking out a new piece. Looks can be deceiving. They might want something entirely new. You never know until you ask or drop subtle hints.

3. Each Store is the Same

This is false. There's a handful of jewelry stores in one mall and even on the same street. This doesn't mean that their prices and styles will mirror their competition. Keeping this in mind will remind you to keep your options open and do your research. Take pictures of your favorites to remember what was where at each store, as well as the price so they don't bump it up and make it more expensive. Keep your eyes open for that steal of a deal.

4. No Researching Needed

Fact-finding is so crucial to find the best fit for you. Research about carats, facts about the store, their insurance policies, and the purity to get the best value.

5. Real and Fake Gold Jewelry is the Same Buying Experience

It's an entirely different buying experience because it's more than just looks. The designs are different with real and fake gold. Your eyes can be deceiving, so it's best to not judge based just on appearances.

6. Scrap Gold is Equal to Gold Jewelry

If you're investing in a piece, keep in mind to not buy a scrap gold piece, which is the scraps left from transferring on gold jewelry onto a new piece. This means that it's more of a residual gold.

7. Gold Jewelry Means Gold Color

Gold comes in more colors than just golden. There are so many variations that it is important to decide what you want to buy before searching for the one. It comes in white, green, brown, and blue colors.

8. Any Jewelry Store Has Gold

This isn't always the case. Research the market before making a final decision. Explore all of your options. Know everything you can about gold and the place you're buying from. If you're getting bad vibes from a salesperson and if they're pushing too hard on buying anything, trust your gut and say no. This way you can't go wrong.

You might think a jeweler has your best interest, but that's not always the case. Rely on your instincts instead of the options a jeweler provides. You'll be able to get the best piece of gold jewelry your money can buy.