All that glitters isn't gold. Don't be fooled into thinking that the more expensive a piece is, the better the quality. Carat, cut, and clarity are all key. Here are the top mistakes and myths to avoid when buying gold jewelry to make your experience more fulfilling and less confusing.
1. Bigger and Expensive is Better
This isn't always the case. Study the design and style, and stick to a budget. There's nothing wrong with being strict. Look at buying jewelry with a different perspective and you'll get more bang for your buck.
2. Each Design Fits All
Women like different designs and cuts. If you're buying jewelry as a gift, keep in mind that the style they always wear might not be their first choice in picking out a new piece. Looks can be deceiving. They might want something entirely new. You never know until you ask or drop subtle hints.
3. Each Store is the Same
This is false. There's a handful of jewelry stores in one mall and even on the same street. This doesn't mean that their prices and styles will mirror their competition. Keeping this in mind will remind you to keep your options open and do your research. Take pictures of your favorites to remember what was where at each store, as well as the price so they don't bump it up and make it more expensive. Keep your eyes open for that steal of a deal.
4. No Researching Needed
Fact-finding is so crucial to find the best fit for you. Research about carats, facts about the store, their insurance policies, and the purity to get the best value.
5. Real and Fake Gold Jewelry is the Same Buying Experience
It's an entirely different buying experience because it's more than just looks. The designs are different with real and fake gold. Your eyes can be deceiving, so it's best to not judge based just on appearances.
6. Scrap Gold is Equal to Gold Jewelry
If you're investing in a piece, keep in mind to not buy a scrap gold piece, which is the scraps left from transferring on gold jewelry onto a new piece. This means that it's more of a residual gold.
7. Gold Jewelry Means Gold Color
Gold comes in more colors than just golden. There are so many variations that it is important to decide what you want to buy before searching for the one. It comes in white, green, brown, and blue colors.
8. Any Jewelry Store Has Gold
This isn't always the case. Research the market before making a final decision. Explore all of your options. Know everything you can about gold and the place you're buying from. If you're getting bad vibes from a salesperson and if they're pushing too hard on buying anything, trust your gut and say no. This way you can't go wrong.
You might think a jeweler has your best interest, but that's not always the case. Rely on your instincts instead of the options a jeweler provides. You'll be able to get the best piece of gold jewelry your money can buy.